People are connected and empowered. They broadcast their opinion of brands, both good and bad, via social media conversations. When brands get close to customers they can stay in touch, shape the conversation and make better business decisions.
We create conversations, interactions and communities between brands and their customers. Customers like brands to Get Close - they like being engaged, they like taking part, they like having a voice - what they say matters to the brand.
Customers today expect authenticity from brands. To survive, brands must establish a strong sense of trust in their products and services, through honesty, transparency, commitment and meaningful customer engagement.
We enable brands to reach out candidly to customers to understand their concerns and aspirations, and to take their advice about brands they care about. This intelligence helps brands to build better products, launch more effective marketing and improve customer experience.
People are increasingly able to share not just their opinions but even the goods and services they need. Brands need to connect customers into the heart of business to shape strategy.
We help brands collaborate with their customers in an ongoing, structured and efficient way.
Brands can get stuck in a rut, coming up with the same recycled ideas again and again.
We invite customers and other creative thinkers to join brands in a co-creative process to help freshen up idea generation.
Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.
An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.
Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.
We help clients create and manage their own customised insight community, including recruitment, research activities and community management.
Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.
We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:
- creating a climate of trust so people are open to new perspectives
- providing mental tools to access the full power of their brains
- inviting along other people to benefit from the new connections they bring
- facilitating a process to harness unconscious thinking and move beyond obvious ideas
In this way we help teams build intriguing ideas into feasible but unique solutions.
Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.
We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.
We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.
Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.
Our ABN Singapore office has moved to WeWork 71 Robinson Road
It's been great working in a shop-house environment for the past 4 years in Singapore, but time for us to move on. We're happy to keep the collaboration vibe alive in our new office at WeWork 71 Robinson Road. Pop by for a free beer...or two!! https://youtu.be/wQ1nNUVGmyo
How Top Brands Lead with Relationships
Some two hundred customer experience professionals gathered in Hong Kong to discover how leading brands are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. We learned firsthand how Mandarin Oriental, Asia Miles, CSL, Sun Life Financial and Infiniti Motor Company are using insight communities to take the guesswork out of multi-million-dollar initiatives with...
ABN Impact celebrates 8 years of Getting Close
Celebrating 8 years of Impact across Asia! It’s a great pleasure to work with so many bright people at ABN Impact… and no shortage of fun thrown in (as evidenced in our Bali Get Close event earlier this month). Ask us about our work on online insight communities, design thinking workshops and other innovative aids to market research. See why...
ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong
ABN Impact is proud to announce the appointment of Ivy Cheung to the role of Executive Director in Hong Kong. “We are really excited to welcome Ivy to the ABN Impact team,” says ABN Impact HK Managing Director, Scott Lee. “We doubled the size of our insight community business in Hong Kong last year and Ivy is exactly the sort...
Using Insight Communities with Net Promoter Score
#GetClose Client Briefing (Hong Kong) Net Promoter Score (NPS) has become part of the fabric of business for many of us. It’s everywhere! Sometimes though, that can feel more like contagion than cure. But don't reach for your hazmat suit just yet. For our first #GetClose client briefing of 2018, we were joined at WeWork in Hong Kong by research...