Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.

An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.

Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.

We help clients create and manage their own customised insight community, including recruitment, research activities and community management.


Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.

We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:

  • creating a climate of trust so people are open to new perspectives
  • providing mental tools to access the full power of their brains
  • inviting along other people to benefit from the new connections they bring
  • facilitating a process to harness unconscious thinking and move beyond obvious ideas

In this way we help teams build intriguing ideas into feasible but unique solutions.


Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.

We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.

We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.

Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.

Our ABN Singapore office has moved to WeWork 71 Robinson Road

Our ABN Singapore office has moved to WeWork 71 Robinson Road

By Maz Amirahmadi · 9 April 2018 · 1 minute read

It's been great working in a shop-house environment for the past 4 years in Singapore, but time for us to move on. We're happy to keep the collaboration vibe alive in our new office at WeWork 71 Robinson Road. Pop by for a free beer...or two!!

How Top Brands Lead with Relationships

How Top Brands Lead with Relationships

By Scott Lee · 2 April 2018 · 2 minute read

Some two hundred customer experience professionals gathered in Hong Kong to discover how leading brands are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. We learned firsthand how Mandarin Oriental, Asia Miles, CSL, Sun Life Financial and Infiniti Motor Company are using insight communities to take the guesswork out of multi-million-dollar initiatives with...

ABN Impact celebrates 8 years of Getting Close

ABN Impact celebrates 8 years of Getting Close

By Maz Amirahmadi · 26 February 2018 · 1 minute read

Celebrating 8 years of Impact across Asia! It’s a great pleasure to work with so many bright people at ABN Impact… and no shortage of fun thrown in (as evidenced in our Bali Get Close event earlier this month). Ask us about our work on online insight communities, design thinking workshops and other innovative aids to market research. See why...

ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong

ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong

By Scott Lee · 29 January 2018 · 2 minute read

ABN Impact is proud to announce the appointment of Ivy Cheung to the role of Executive Director in Hong Kong. “We are really excited to welcome Ivy to the ABN Impact team,” says ABN Impact HK Managing Director, Scott Lee. “We doubled the size of our insight community business in Hong Kong last year and Ivy is exactly the sort...

Using Insight Communities with Net Promoter Score

Using Insight Communities with Net Promoter Score

By Paddy Corr · 19 January 2018 · 1 minute read

#GetClose Client Briefing (Hong Kong) Net Promoter Score (NPS) has become part of the fabric of business for many of us. It’s everywhere! Sometimes though, that can feel more like contagion than cure. But don't reach for your hazmat suit just yet. For our first #GetClose client briefing of 2018, we were joined at WeWork in Hong Kong by research...

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