Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.

An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.

Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.

We help clients create and manage their own customised insight community, including recruitment, research activities and community management.


Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.

We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:

  • creating a climate of trust so people are open to new perspectives
  • providing mental tools to access the full power of their brains
  • inviting along other people to benefit from the new connections they bring
  • facilitating a process to harness unconscious thinking and move beyond obvious ideas

In this way we help teams build intriguing ideas into feasible but unique solutions.


Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.

We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.

We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.

Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.

Office Sweet Office

Office Sweet Office

By Maz Amirahmadi · 14 October 2017 · 2 minute read

We're the Market Research leaders in Asian online Insight Communities. We practise what we preach with our own IC, CloseToYou, powered by our partners at Vision Critical. With a rapidly growing company, it's sometimes hard to hear everyone's opinions and concerns which is why we have our own inhouse surveys to check in with our most important resource...our people. We...

Hong Kong clients! Join us for the latest insight community inspirations.

Hong Kong clients! Join us for the latest insight community inspirations.

By Scott Lee · 11 September 2017 · 1 minute read

On 26th September (9:30am), we invite our clients to enjoy an exclusive event at our new Hong Kong offices in WeWork. #GetClose to some of the most innovative ways to use your Insight Community! ABN’s CEO Maz Amirahmadi and Vision Critical’s MD for Asia Pacific Peter Harris will share how leading brands like Prudential, Telstra, Jetstar and Midea are driving...

Storytelling and design improves insight communication

Storytelling and design improves insight communication

By Scott Lee · 28 August 2017 · 2 minute read

ABN Impact HK with Barney Yau from Notes Design. You probably know that …over the last 10 years it’s become clear that it is no longer enough to pass on consumer data or to do insightful research. We must communicate findings in a way that sticks. Most would agree, a clear story combined with solid, reliable evidence can help get...

“Breakfast with Insight Leaders” in Seoul, Korea

“Breakfast with Insight Leaders” in Seoul, Korea

By Jane Chin · 23 August 2017 · 2 minute read

Let’s face it...Mondays, let alone Monday mornings, give the blues to most people, hungover from their sweet but too short weekend. What better time to meet, to discuss about the innovative methodology in market research when everyone else is asleep? Here, in Gangnam, the centre of Seoul, experts in marketing and research gathered for a “Breakfast with Insight Leaders” hosted...

ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

By Maz Amirahmadi · 3 August 2017 · 1 minute read

ABN Impact has appointed Miranda Cheung as its Director in Singapore. Ms. Cheung moved to Singapore in 2005 as Managing Director of Synovate and most recently held the position of Chief Client Officer with Ipsos for Asia Pacific, prior to that she led the Ipsos Singapore and Malaysia offices. “Having Miranda join us is fantastic news for ABN Impact as...

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