People are connected and empowered. They broadcast their opinion of brands, both good and bad, via social media conversations. When brands get close to customers they can stay in touch, shape the conversation and make better business decisions.
We create conversations, interactions and communities between brands and their customers. Customers like brands to Get Close - they like being engaged, they like taking part, they like having a voice - what they say matters to the brand.
Customers today expect authenticity from brands. To survive, brands must establish a strong sense of trust in their products and services, through honesty, transparency, commitment and meaningful customer engagement.
We enable brands to reach out candidly to customers to understand their concerns and aspirations, and to take their advice about brands they care about. This intelligence helps brands to build better products, launch more effective marketing and improve customer experience.
People are increasingly able to share not just their opinions but even the goods and services they need. Brands need to connect customers into the heart of business to shape strategy.
We help brands collaborate with their customers in an ongoing, structured and efficient way.
Brands can get stuck in a rut, coming up with the same recycled ideas again and again.
We invite customers and other creative thinkers to join brands in a co-creative process to help freshen up idea generation.
Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.
An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.
Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.
We help clients create and manage their own customised insight community, including recruitment, research activities and community management.
Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.
We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:
- creating a climate of trust so people are open to new perspectives
- providing mental tools to access the full power of their brains
- inviting along other people to benefit from the new connections they bring
- facilitating a process to harness unconscious thinking and move beyond obvious ideas
In this way we help teams build intriguing ideas into feasible but unique solutions.
Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.
We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.
We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.
Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.
What Makes a "Researcher of the Future"?
How researchers are developing new skills and ways of working to grow their business impact Interested in market research but don't know where to start or what skills to develop? Want to understand how shifts in Asia are changing what companies expect from researchers and insight teams? Join us to explore the journeys of industry veterans, classic market researchers and...
How to Master Customer Insights for Growth in Asia
Stories of Transformation from Leading Customer Centric Brands Insight Communities make it easy to validate your ideas with customers through simple surveys and forums. But have you ever wondered what more you could do with members or how leading brands such as Cathay Pacific, L'Oréal and HSBC maximise their insight community? Join us as we bring together industry experts to...
Taking a Journey into Customer Centricity
A Journey Into Customer Centricity in Bangkok A fantastic event with over 75 clients from well-known international and Thai companies across various sectors such as Finance, Insurance, Automotive, and Consumer goods, came to hear about how we may better listen to our customers and so make more impactful business decisions. Maz Amirahmadi (CEO) ABN Impact, shared his personal career experience...
How To Make Your Customers the Centre of Your Brand Strategy
HOW DO YOU PUT YOUR CUSTOMERS AT THE CENTRE OF YOUR BRAND STRATEGY? Being customer centric has never been more urgent. But it's easier said than done! Learn from industry leaders how they have engaged with customers to drive insights and utilise technology to cater to customer needs, creating meaningful relationships to increase customer lifetime value. Workshop together with peers...
A Journey into Customer-Centricity
Registration on the day starts at 8.30 am. Lunch will be provided from 12 noon to 1 pm. If you're interested in joining us, please book your space by e-mailing [email protected] or completing this registration form: https://goo.gl/forms/MpkcAP8fftCEE9x43