Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.

An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.

Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.

We help clients create and manage their own customised insight community, including recruitment, research activities and community management.


Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.

We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:

  • creating a climate of trust so people are open to new perspectives
  • providing mental tools to access the full power of their brains
  • inviting along other people to benefit from the new connections they bring
  • facilitating a process to harness unconscious thinking and move beyond obvious ideas

In this way we help teams build intriguing ideas into feasible but unique solutions.


Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.

We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.

We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.

Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.

Get Close with ABN Impact

Get Close with ABN Impact

By Maz Amirahmadi · 26 February 2018 · 1 minute read Celebrating 8 years of Impact across Asia! It’s a great pleasure to work with so many bright people at ABN Impact… and no shortage of fun thrown in (as evidenced in our Bali Get Close event earlier this month). Ask us about our work on online insight communities, design thinking workshops and other innovative aids to market research. See...

ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong

ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong

By Scott Lee · 29 January 2018 · 2 minute read

ABN Impact is proud to announce the appointment of Ivy Cheung to the role of Executive Director in Hong Kong. “We are really excited to welcome Ivy to the ABN Impact team,” says ABN Impact HK Managing Director, Scott Lee. “We doubled the size of our insight community business in Hong Kong last year and Ivy is exactly the sort...

Using Insight Communities with Net Promoter Score

Using Insight Communities with Net Promoter Score

By Paddy Corr · 19 January 2018 · 1 minute read

#GetClose Client Briefing (Hong Kong) Net Promoter Score (NPS) has become part of the fabric of business for many of us. It’s everywhere! Sometimes though, that can feel more like contagion than cure. But don't reach for your hazmat suit just yet. For our first #GetClose client briefing of 2018, we were joined at WeWork in Hong Kong by research...

How to become an insights superhero!

How to become an insights superhero!

By Paddy Corr · 15 December 2017 · 1 minute read

#GetClose Client Briefing (Hong Kong) Being an insights superhero just got easier! That was the message from Peter Harris, APAC Managing Director at Vision Critical, our insight community partner. He joined a packed room of ABN clients for a briefing at our offices in WeWork, Hong Kong. It has never been more important, or more challenging, to build long-term customer...

Office Sweet Office

Office Sweet Office

By Maz Amirahmadi · 14 October 2017 · 2 minute read

We're the Market Research leaders in Asian online Insight Communities. We practise what we preach with our own IC, CloseToYou, powered by our partners at Vision Critical. With a rapidly growing company, it's sometimes hard to hear everyone's opinions and concerns which is why we have our own inhouse surveys to check in with our most important resource...our people. We...

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