People are connected and empowered. They broadcast their opinion of brands, both good and bad, via social media conversations. When brands get close to customers they can stay in touch, shape the conversation and make better business decisions.
We create conversations, interactions and communities between brands and their customers. Customers like brands to Get Close - they like being engaged, they like taking part, they like having a voice - what they say matters to the brand.
Customers today expect authenticity from brands. To survive, brands must establish a strong sense of trust in their products and services, through honesty, transparency, commitment and meaningful customer engagement.
We enable brands to reach out candidly to customers to understand their concerns and aspirations, and to take their advice about brands they care about. This intelligence helps brands to build better products, launch more effective marketing and improve customer experience.
People are increasingly able to share not just their opinions but even the goods and services they need. Brands need to connect customers into the heart of business to shape strategy.
We help brands collaborate with their customers in an ongoing, structured and efficient way.
Brands can get stuck in a rut, coming up with the same recycled ideas again and again.
We invite customers and other creative thinkers to join brands in a co-creative process to help freshen up idea generation.
Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.
An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.
Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.
We help clients create and manage their own customised insight community, including recruitment, research activities and community management.
Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.
We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:
- creating a climate of trust so people are open to new perspectives
- providing mental tools to access the full power of their brains
- inviting along other people to benefit from the new connections they bring
- facilitating a process to harness unconscious thinking and move beyond obvious ideas
In this way we help teams build intriguing ideas into feasible but unique solutions.
Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.
We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.
We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.
Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.
How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"
Why are more companies relying less on traditional Market Research and turning to more innovative methods afforded by improving technology? Our client, Nestlé, was featured in a recent Marketing Interactive article, where Tin-tin Siapno, Head of Marketing Communications, was interviewed about how its online insight community - Nestlé Conversations - helped to bring about the gathering of speedier and more...
Jakarta Beauty - from everyday routines to celebrity culture
A thing of beauty is a joy for ever: It’s loveliness increases; it will never Pass into nothingness - John Keats (1795 -1821) Natural beauty takes at least two hours in front of a mirror! - Pamela Anderson From classical poetry to pop culture the beauty space is becoming ever more cluttered, complex and competitive. The key to understanding what...
ABN Impact Congratulates Prudential Singapore for Winning Asia Pacific New Community of the Year Award
Prudential Awarded 2017 Asia Pacific New Community of the Year Award by Vision Critical Singapore, 5 June 2017 – Prudential Singapore is honoured to be recognised as one of the leading customer-centric organisations in the region, following its win of the 2017 Asia Pacific New Community of the Year Award by Vision Critical1. The Asia Pacific New Community of the...
The ‘C’ Story Event
A big thank you to all our clients and partners who attended the “C” Story Breakfast Event. The world has changed, consumers are more connected and empowered than ever before. We are all ‘Generation C’ today. Forrester recently reported insights-driven businesses will earn about $400 Billion in 2016; by 2020 they will make over $1.2 Trillion a year, an annual...
What happens when 20 creative individuals get in the same room? The Creative Crew!
The world is relentlessly advancing into the digital era, where surveys can be done through a mobile screen in minutes and deployed across continents…but there’s nothing quite like face-to-face co-creation workshops to get the creative juices flowing. As part of a new community initiative we brought together individuals from one of our long-running online insight communities in Indonesia to become...