People are connected and empowered. They broadcast their opinion of brands, both good and bad, via social media conversations. When brands get close to customers they can stay in touch, shape the conversation and make better business decisions.
We create conversations, interactions and communities between brands and their customers. Customers like brands to Get Close - they like being engaged, they like taking part, they like having a voice - what they say matters to the brand.
Customers today expect authenticity from brands. To survive, brands must establish a strong sense of trust in their products and services, through honesty, transparency, commitment and meaningful customer engagement.
We enable brands to reach out candidly to customers to understand their concerns and aspirations, and to take their advice about brands they care about. This intelligence helps brands to build better products, launch more effective marketing and improve customer experience.
People are increasingly able to share not just their opinions but even the goods and services they need. Brands need to connect customers into the heart of business to shape strategy.
We help brands collaborate with their customers in an ongoing, structured and efficient way.
Brands can get stuck in a rut, coming up with the same recycled ideas again and again.
We invite customers and other creative thinkers to join brands in a co-creative process to help freshen up idea generation.
Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.
An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.
Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.
We help clients create and manage their own customised insight community, including recruitment, research activities and community management.
Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.
We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:
- creating a climate of trust so people are open to new perspectives
- providing mental tools to access the full power of their brains
- inviting along other people to benefit from the new connections they bring
- facilitating a process to harness unconscious thinking and move beyond obvious ideas
In this way we help teams build intriguing ideas into feasible but unique solutions.
Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.
We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.
We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.
Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.
Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2
From Beauty to Finance, from Telco to Yoga, over 50 cross-sector insight and marketing professionals gathered together at WeWork Wanchai to join the Insight Talks run by ABN Impact and Vision Critical for a morning of learning and workshops. Looking for impact? We heard Mark Alverez, MD of ABN Impact Philippines, describe how AXA Philippines’ award-winning customer community helped drive...
ABN Impact appoints Joe Wheller as Executive Director, Hong Kong
ABN Impact is pleased to announce the appointment of Joe Wheller to the role of Executive Director in Hong Kong. “We are now managing over 30 insight communities on behalf of our clients in Hong Kong,” says ABN Impact Managing Director, Scott Lee. “This is giving our clients unprecedented access to what their customers feel, think, and do, through a...
From Customer Stories to Customer Strategies
It’s easy to collect data in the digital age... But what does the data mean? What’s the human story behind it all? And then, moving from human stories to relevant programs, campaigns and strategies can also be a challenge. Join us on a journey from building insightful stories to delivering business impact…and beyond! Naglo-load...
Walking the Customer Centricity Talk
“We are becoming more Customer Centric”… we hear this phrase all the time, but are we walking the talk? Discover how leading brands in Asia are building a deeper understanding of customer needs in order to improve lifetime value and market share. Learn firsthand how Mandarin Oriental got close to customers to help design and launch a brand appropriate customer...
Liz Berks to the fore in Singapore
Very happy to announce that Liz Berks has joined us to head up the Singapore office as Managing Director. As a member of the leadership team at Vision Critical (VC) in Sydney, Liz was well known to us. Liz spent five years at VC and T Garage focusing solely on insight communities and her experience will bring a new dimension...