Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.

An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.

Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.

We help clients create and manage their own customised insight community, including recruitment, research activities and community management.


Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.

We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:

  • creating a climate of trust so people are open to new perspectives
  • providing mental tools to access the full power of their brains
  • inviting along other people to benefit from the new connections they bring
  • facilitating a process to harness unconscious thinking and move beyond obvious ideas

In this way we help teams build intriguing ideas into feasible but unique solutions.


Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.

We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.

We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.

Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.

A Journey into Customer-Centricity

A Journey into Customer-Centricity

By Michael Ellis · 28 February 2019 · 1 minute read

Registration on the day starts at 8.30 am. Lunch will be provided from 12 noon to 1 pm. If you're interested in joining us, please book your space by e-mailing [email protected] or completing this registration form:

A Celebration of Customer Centricity in Manila

A Celebration of Customer Centricity in Manila

By Mark Alvarez · 17 December 2018 · 2 minute read

The vibe was there. You could feel it in the air. A passion to #GetClose. To do what’s right by the customer. It was November 28th, Shangri-La at the Fort, where around 100 professionals had gathered to hear how human insights lead to stories and strategies that transform customer experience. It was ABN Impact Philippines' inaugural event... and it was...

Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2

Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2

By Joe Wheller · 6 November 2018 · 2 minute read

From Beauty to Finance, from Telco to Yoga, over 50 cross-sector insight and marketing professionals gathered together at WeWork Wanchai to join the Insight Talks run by ABN Impact and Vision Critical for a morning of learning and workshops. Looking for impact? We heard Mark Alverez, MD of ABN Impact Philippines, describe how AXA Philippines’ award-winning customer community helped drive...

ABN Impact appoints Joe Wheller as Executive Director, Hong Kong

ABN Impact appoints Joe Wheller as Executive Director, Hong Kong

By Scott Lee · 5 November 2018 · 1 minute read

ABN Impact is pleased to announce the appointment of Joe Wheller to the role of Executive Director in Hong Kong. “We are now managing over 30 insight communities on behalf of our clients in Hong Kong,” says ABN Impact Managing Director, Scott Lee. “This is giving our clients unprecedented access to what their customers feel, think, and do, through a...

From Customer Stories to Customer Strategies

From Customer Stories to Customer Strategies

By Mark Alvarez · 24 October 2018 · 1 minute read

It’s easy to collect data in the digital age... But what does the data mean? What’s the human story behind it all? And then, moving from human stories to relevant programs, campaigns and strategies can also be a challenge. Join us on a journey from building insightful stories to delivering business impact…and beyond! Naglo-load...

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