Insight Communities enable brands to have ongoing dialogue with customers or potential customers via an innovative and engaging online platform.

An insight community is a private group of your customers or prospects in an online, custom designed environment where they can share feedback, advice and ideas to business questions.

Customers have a vested interest in helping you improve, and by sharing back how they are influencing your business decisions, you foster loyalty.

We help clients create and manage their own customised insight community, including recruitment, research activities and community management.


Co-creation workshops bring customers side by side with marketing teams to ensure their viewpoint is considered in marketing strategy.

We believe everyone has the potential to be creative and we help teams harness their creative potential in workshops by:

  • creating a climate of trust so people are open to new perspectives
  • providing mental tools to access the full power of their brains
  • inviting along other people to benefit from the new connections they bring
  • facilitating a process to harness unconscious thinking and move beyond obvious ideas

In this way we help teams build intriguing ideas into feasible but unique solutions.


Documentary films help organizations get close to the emotions and experiences of their customers. We believe that everyone has a story, and it's our passion to bring it to life.

We produce documentaries about individual customers using a professional film crew in high definition. Their stories are brought to life, helping clients get closer to what really matters.

We also use the latest online video platforms to easily record, edit and access customer video messages. They are a great way to bring the face of the customer into the organization.

Especially with today's fast paced busy lifestyles, we help clients pause and consider the real people behind the data.

Walking the Customer Centricity Talk

Walking the Customer Centricity Talk

By Liz Berks · 9 October 2018 · 3 minute read

“We are becoming more Customer Centric”… we hear this phrase all the time, but are we walking the talk? Discover how leading brands in Asia are building a deeper understanding of customer needs in order to improve lifetime value and market share. Learn firsthand how Mandarin Oriental got close to customers to help design and launch a brand appropriate customer...

Liz Berks to the fore in Singapore

Liz Berks to the fore in Singapore

By Maz Amirahmadi · 10 September 2018 · 1 minute read

Very happy to announce that Liz Berks has joined us to head up the Singapore office as Managing Director. As a member of the leadership team at Vision Critical (VC) in Sydney, Liz was well known to us. Liz spent five years at VC and T Garage focusing solely on insight communities and her experience will bring a new dimension...

Ready Steady Go… ABN Impact Philippines is up and away!

Ready Steady Go… ABN Impact Philippines is up and away!

By Maz Amirahmadi (pictured left) · 21 August 2018 · 1 minute read

We’re up and running in the Philippines, our seventh office in the region. The business in Manila will be headed by Managing Director Mark Alvarez (pictured right) who joins us from AXA Philippines. During his time with AXA, Mark set up and led the MyAXA Cafe customer community. The community initiative won the Silver Award at the Efma Accenture Innovation...

Our ABN Singapore office has moved to WeWork 71 Robinson Road

Our ABN Singapore office has moved to WeWork 71 Robinson Road

By Maz Amirahmadi · 9 April 2018 · 1 minute read

It's been great working in a shop-house environment for the past 4 years in Singapore, but time for us to move on. We're happy to keep the collaboration vibe alive in our new office at WeWork 71 Robinson Road. Pop by for a free beer...or two!!

How Top Brands Lead with Relationships

How Top Brands Lead with Relationships

By Scott Lee · 2 April 2018 · 2 minute read

Some two hundred customer experience professionals gathered in Hong Kong to discover how leading brands are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. We learned firsthand how Mandarin Oriental, Asia Miles, CSL, Sun Life Financial and Infiniti Motor Company are using insight communities to take the guesswork out of multi-million-dollar initiatives with...

6th floor Zuellig House, 1-7 Silom Road,
Bangkok 10500, Thailand
Tel: +662 231 6446
Send email

Room 7101 and 7102,
7/F MassMutual Tower,
33 Lockhart Road,
Wan Chai, Hong Kong SAR, PRC
+852 3468 7152
Send email

WeWork Revenue Tower
27th Floor Room 101
Jl. Jend. Sudirman No.52-53, RT.5/RW.3
Senayan, Kebayoran Baru
Jakarta 12190, Indonesia
Tel: +62 8128 7352 950
Send email

9F, Arthaland Century Pacific Tower,
5th Avenue Corner 30th Street, E-Square
BGC, Taguig City, 1634 Philippines
+63 998 965 7311
Send email

WeWork Gwanghwamun
Room 142, 4/F
50 Jong-ro 1-gil Jongno Seoul 03142
서울특별시 종로구 중학동 종로1길 50
Tel: +82 2 326 2100
Send email

588 Yan'An Road East, 2nd Floor #03-138, Huangpu District, Shanghai 200001, PRC
Tel: +86 158 2166 6804
Send email

71 Robinson Road #14-01
Singapore 068895
Tel: +65 8127 0958
Send email