How to become an insights superhero!

How to become an insights superhero!

By Paddy Corr · 15 December 2017 · 1 minute read

#GetClose Client Briefing (Hong Kong) Being an insights superhero just got easier! That was the message from Peter Harris, APAC Managing Director at Vision Critical, our insight community partner. He joined a packed room of ABN clients for a briefing at our offices in WeWork, Hong Kong. It has never been more important, or more challenging, to build long-term customer...

Office Sweet Office

Office Sweet Office

By Maz Amirahmadi · 14 October 2017 · 2 minute read

We're the Market Research leaders in Asian online Insight Communities. We practise what we preach with our own IC, CloseToYou, powered by our partners at Vision Critical. With a rapidly growing company, it's sometimes hard to hear everyone's opinions and concerns which is why we have our own inhouse surveys to check in with our most important resource...our people. We...

Hong Kong clients! Join us for the latest insight community inspirations.

Hong Kong clients! Join us for the latest insight community inspirations.

By Scott Lee · 11 September 2017 · 1 minute read

On 26th September (9:30am), we invite our clients to enjoy an exclusive event at our new Hong Kong offices in WeWork. #GetClose to some of the most innovative ways to use your Insight Community! ABN’s CEO Maz Amirahmadi and Vision Critical’s MD for Asia Pacific Peter Harris will share how leading brands like Prudential, Telstra, Jetstar and Midea are driving...

Storytelling and design improves insight communication

Storytelling and design improves insight communication

By Scott Lee · 28 August 2017 · 2 minute read

ABN Impact HK with Barney Yau from Notes Design. You probably know that …over the last 10 years it’s become clear that it is no longer enough to pass on consumer data or to do insightful research. We must communicate findings in a way that sticks. Most would agree, a clear story combined with solid, reliable evidence can help get...

“Breakfast with Insight Leaders” in Seoul, Korea

“Breakfast with Insight Leaders” in Seoul, Korea

By Jane Chin · 23 August 2017 · 2 minute read

Let’s face it...Mondays, let alone Monday mornings, give the blues to most people, hungover from their sweet but too short weekend. What better time to meet, to discuss about the innovative methodology in market research when everyone else is asleep? Here, in Gangnam, the centre of Seoul, experts in marketing and research gathered for a “Breakfast with Insight Leaders” hosted...