How to date your customers (ideas to boost stakeholder engagement)

How to date your customers (ideas to boost stakeholder engagement)

By Jason Ku · 1 March 2017 · 2 minute read

In the world of insights, we are tasked with two main goals: To find the insights and "aha" moments To be heard and impact your organization. Recently, we’ve heard from many of our clients that they want to improve stakeholder engagement and look for new ways to make an impact. Luckily for us, when working with online communities, we have...

Be Daring for the New Year - Bali, 2017

Be Daring for the New Year - Bali, 2017

By Jason Ku · 27 January 2017 · 2 minute read

Happy Chinese New Year everyone! Here’s a quick update on what we’ve been doing. Kicking off 2017, we had a company-wide conference in Bali with all our offices - to see all the new and old faces together once again - now spanning Korea, Hong Kong, China, Thailand, Indonesia and Singapore! While some company conferences may be all work and...

"Customers Talk When Brands Listen" In Shanghai Highlights

"Customers Talk When Brands Listen" In Shanghai Highlights

By Yvonne Goh · 16 December 2016 · 2 minute read

More than 35 clients from brands like Ferrero, L'Oréal, Dyson, Jack Wolfskin, Midea, Starbucks, Dior, Cartier, Jaeger Lecoultre, Coty, BMW, Oriental Securities, TUV, and Ab Inbev came to this beautiful venue at La Maison Restaurant last week to attend our “Customers Talk Brands Listen” event in Shanghai. One of the attendees from Jack Wolfskin also walked away with our Lucky...

"I wish your event was longer!" [Guest Post]

"I wish your event was longer!" [Guest Post]

By Noël Jelsma, Vision Critical · 14 December 2016 · 2 minute read

Wow. In today's environment of tight deadlines, packed schedules, and endless competition for mind-share from dozens of streams of content - that is high praise indeed! Last week ABN Impact and Vision Critical ran the first "Customers Talk When Brands Listen" breakfast briefing event in Singapore to allow business leaders from various sectors across Singapore hear how Prudential Singapore, Sony...

Dare to Get Close in Korea

Dare to Get Close in Korea

By Scott Lee · 9 December 2016 · 4 minute read

Just finished a fantastic event in Seoul, with our Korean team. About 50 clients from famous brands such as Samsung, LG, Coway and Amore Pacific came to hear about how insight communities are gaining momentum across Asia Pacific. KyungEun Chang, Managing Director of ABN Impact, one of the most respected market research professionals in Korea, introduced the session by announcing...