Let's Lean Forward

Let's Lean Forward

By Maz Amirahmadi · 27 July 2016 · 2 minute read

According to Scott Miller, Vision Critical’s global CEO, coming home to the family after a long business trip is always a challenge. Your partner has been running the household alone in your absence. There’s a sense of neglect as far as the kids are concerned. At the same time, you’re exhausted and your body’s crying out for sleep. But no...

5 Tips to Get Creative in Teams

5 Tips to Get Creative in Teams

By Scott Lee · 15 July 2016 · 4 minute read

We believe everyone is creative, and everyone has the ability to innovate. But often, these skills have been suppressed. The principles of creativity are really just common sense, but unfortunately common sense is not common management practice. We help people bring these common sense skills back to life, to bake creativity into the DNA of their company culture, and enable...

The Race to Get Close Event

The Race to Get Close Event

By Scott Lee · 8 July 2016 · 2 minute read

Dinner and races at the Hong Kong Jockey Club on Wednesday, 6th July The event was a wonderful chance for us to get close to clients, sharing some of our insight community case studies, whilst understanding the challenges that many of them face in today’s changing business environment.Great to see so many people at the end of season Horseracing event...

The Korean Wave… it's not just the size, but the fact that it keeps on coming

The Korean Wave… it's not just the size, but the fact that it keeps on coming

By Maz Amirahmadi · 6 July 2016 · 2 minute read

It was June, 2010. "What is CC?" asked the lady. "I’m not really sure, but apparently it’s the thing that comes after BB" replied the man. The lady in question was one of ABN Impact’s biggest clients at the time. The man was me, fumbling for an answer to a question relating to CC Cream (Colour Correcting), the new beauty...

4 Steps to Co-creating With Your Customers

4 Steps to Co-creating With Your Customers

By Jason Ku · 4 July 2016 · 4 minute read

How to use insight communities to creatively engage with customers "And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation" — James Dyson, Founder, Dyson Welcome to our brand new blog! Moving forward, our team will write regularly on exciting things we’re working on, the latest trends in marketing, and...