Hong Kong - Insight Manager for Online Communities

ABN Impact is looking to hire an Insight Manager (Market Research Industry knowledge is a plus) to help manage our private online communities of customers for leading brands in Hong Kong.

  • A customer insight community is like a brand’s private Facebook page to interact and learn from customers easily and safely over time. Customers get kudos, because we share back what we have been learning, which shows we care.  
  • This is a new world where insights are part of a relationship, not separate from it. And this relationship, opens a spectrum of possibilities for insights and innovation, whether it is cocreation, design thinking, data integration or UX.
  • We use the latest technology from Vision Critical. It includes a special feature called Relationship Memory to uncover insight without starting from scratch every time, also integrating existing transactional, social and behavioral data.

Role and responsibilities:

  • Work closely with clients in planning a roadmap of community activities to answer business questions throughout the year
  • Guide clients through the process of creating a new community, developing a customised branded portal and managing the recruitment of members.
  • Oversee deployment of online and offline activities e.g. surveys, forums, live chats, focus groups, workshops on a weekly basis
  • Check & collect data and feedback from the activities, analyzing and summarizing findings for clients
  • Use the ABN Impact storytelling approach and work with our designers to turn insights into compelling stories
  • Planning engagement, monitoring the community and drafting appropriate content such as newsletters and website updates
  • Engage with different stakeholders to deepen application of the community over time – driving ROI.

We are looking for someone who has:

  • Around 3-5 years project and account management experience
  • Has a flexible mindset to apply qualitative and quantitative methods of enquiry – blending approaches to release the full potential of a community
  • Is genuinely curious about what makes people tick, likes to ask people questions, and can communicate their hypotheses and ideas openly
  • Committed to getting a job done well, positive outlook, collaborative attitude
  • Confident presence, presentation and public speaking skills
  • Ideally has professional experience or exposure to online communities, social media or other forms of digital engagement
  • Strong in spoken and written English. Traditional Chinese or Simplified Chinese would be a plus but not essential.

What’s in for you?

  • Build experience in the fastest growing area customer insights and intelligence
  • Gain exposure to unique portfolio of leading brands, across a variety of sectors
  • Collaborate with an entrepreneurial team of around 30 people in Hong Kong.   
  • Work in a great office environment - WeWork, on Hong Kong Island
  • Competitive salary, medical benefits, generous annual leave (20 days).

If you are interested please send an email to Scott Lee, Managing Director, ABN Impact Hong Kong, at scott.lee@abnimpact.com  



South Korea - Project Manager

To help manage our online insight communities of customers for leading brands in Korea.

Role and responsibilities:

Here are some of the areas which you may cover

  • Manage qualitative and quantitative market research projects (study design, questionnaire development, fielding and analysis)
  • Completion of day-to-day project tasks including online and offline insight activities e.g. surveys, forums, live chats, focus groups
  • Check & collect data and feedback from the activities, analyzing and summarizing findings for clients
  • Head report preparation in a visual and impactful client-friendly fashion

We are looking for someone who has:

  • 5+ years market research experience
  • Genuine curiosity about what makes people tick
  • Experience in conducting market research/qualitative research including logistics, design, execution and analysis is an advantage
  • A flexible mindset to apply qualitative and quantitative methods of enquiry
  • Ideally an interest in online communities, social media or other forms of digital engagement
  • Excellent written and verbal English and Korean
  • Excellent organizational skills and ability to multitask to achieve team and business requirements.
  • Commitment to getting a job done well, positive outlook, confident personality and collaborative attitude

If you are interested please send an email to Kyungeun Chang, Managing Director, ABN Impact Korea, at kyungeun.chang@abnimpact.com  


About ABN Impact

  • ABN Impact is the largest insight community specialist in Asia, enabling brands to create authentic ongoing conversations with their customers.
  • Founded in 2010, ABN Impact has offices in Hong Kong, Singapore, Shanghai, Bangkok, Jakarta, Seoul and Manila.  
  • In Hong Kong we manage ongoing branded communities for over 20 organizations, including Asia Miles, CSL, Cathay Pacific, HSBC, Mandarin Oriental and Infiniti to name a few.
  • We use the latest community technology from a global leader, Vision Critical, to uncover insight and share back interesting content with community members over time, also integrating existing transactional, social and behavioral data.

For more visit www.abnimpact.com