Prudential Hong Kong Limited

Pru for you online community

"With our fully intermediated business model, the challenges to truly stay in touch with customer needs are even more pronounced. abnimpact has allowed us to lead our category in terms of customer insight and research through our new 'PRU For You' insights community. This is a first of its kind for the Hong Kong life insurance industry and has given us a real edge by enabling us to integrate our customers' perspectives and priorities throughout our business, be it developing new products, building marketing campaigns or enhancing customer experience."

— Anthony Shaw, Chief Officer, Marketing & Customer Service, Prudential Hong Kong Limited


My mobi life

"We started the first market research project with abnimpact two years ago. Now we treat them as our marketing partner rather than market researchers. Their profound research knowledge, creative mindset, pragmatic work style, fast and insightful response to clients' concerns have widely gained the trust and recognition of stakeholders across the organization."

— Kennis Chun, General Manager, Market and Customer Intelligence CSL



"We work very closely with abnimpact using a range of techniques that have helped us get insights on consumer and develop ideas that are now available in the market. abnmpact's ability to understand consumer needs and make recommendations on how communications can be developed to connect better was essential in the creation of our TVCs"

— Brenda Li, Head of Market Intelligence, Emerging Markets


Cathay Pacific Airways


"We see our community panel as an on-going conversation with the people we serve. This meaningful engagement with our brand gives us richer insight and loyal customers who know they have a genuine stake in the future of our company."

— Alex McGowan, General Manager, Sales and Distribution


Asia Miles

Asia miles members voice

"Our Community is a great tool to understand our members more effectively. We do a lot of activities to understand peoples behaviour and habits, to get a members perspective to give inputs into our business decision making. The online community gives you the ability to use different tools. It also opens up something new where people throw out ideas - giving you inspiration on what the members really want."

— May May Wong, Customer Experience Strategist



"abnimpact deployed a wide ranging program including product experience blogs and forums, ideation workshops, insight documentaries, concept and ad development qualitative that helped Pond's Men engineer a successful launch in multiple markets."

— Francis Ramos, Unilever CMI