6 helpful hints… for creating Personas

6 helpful hints… for creating Personas

By Maz Amirahmadi · 20 May 2019 · 6 minute read

Creating and developing customer Personas requires creativity, system 2 thinking, and frankly, a fair bit of hard work. So, it’s important there’s impact to the business at the end of it. Here’s our view on how you can make sure you get the impact you’re looking for: #1 - Engage the internal stakeholders early in the process Customer Personas are...

Generations of the Future

Generations of the Future

By Mark Alvarez · 16 May 2019 · 1 minute read

Get Close and Personal with the Gen Alphas and Zentennials This is the time of unprecedented change – a new age where digital hyper-connectivity plays an integral part in the daily lives of the new generations – Alphas and Zentennials. Most brands have started to build their digital infrastructure but missed out on building them around these new generations whose...

Customer Inspired Innovation

Customer Inspired Innovation

By KyungEun Chang · 14 May 2019 · 2 minute read

Being customer centric has never been more critical for business success. But truly understanding customers requires something more than a one off encounter Join us for an inspirational session to hear from cases of… Coway, L'Oréal, AXA, Kimberly Clark and many more… To register, please e-mail [email protected] Here's a map to the venue:

What Makes a "Researcher of the Future"?

What Makes a "Researcher of the Future"?

By Scott Lee · 23 April 2019 · 2 minute read

How researchers are developing new skills and ways of working to grow their business impact Interested in market research but don't know where to start or what skills to develop? Want to understand how shifts in Asia are changing what companies expect from researchers and insight teams? Join us to explore the journeys of industry veterans, classic market researchers and...

How to Master Customer Insights for Growth in Asia

How to Master Customer Insights for Growth in Asia

By Scott Lee · 10 April 2019 · 1 minute read

Stories of Transformation from Leading Customer Centric Brands Insight Communities make it easy to validate your ideas with customers through simple surveys and forums. But have you ever wondered what more you could do with members or how leading brands such as Cathay Pacific, L'Oréal and HSBC maximise their insight community? Join us as we bring together industry experts to...