Have you ever wondered what your Persona is?

Have you ever wondered what your Persona is?

By Maz Amirahmadi · 18 October 2019 · 1 minute read


Well, together with a group of ABNers across the region, we got close and co-created our own ABN Impact workplace Personas. For a bit of fun (and for gender neutrality 😊), we opted to bring them to life as animals…

  • The Friendly Apes
  • The Adventurous Nemos
  • The Careful Cats
  • The Hunting Wolves

We also used a 10-part Story-telling framework to help convey the message.

So sit back and enjoy the vid!