ABN Impact celebrates 8 years of Getting Close

ABN Impact celebrates 8 years of Getting Close

By Maz Amirahmadi · 26 February 2018 · 1 minute read

Celebrating 8 years of Impact across Asia! It’s a great pleasure to work with so many bright people at ABN Impact… and no shortage of fun thrown in (as evidenced in our Bali Get Close event earlier this month). Ask us about our work on online insight communities, design thinking workshops and other innovative aids to market research. See why...

ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong

ABN Impact appoints Ivy Cheung as Executive Director, Hong Kong

By Scott Lee · 29 January 2018 · 2 minute read

ABN Impact is proud to announce the appointment of Ivy Cheung to the role of Executive Director in Hong Kong. “We are really excited to welcome Ivy to the ABN Impact team,” says ABN Impact HK Managing Director, Scott Lee. “We doubled the size of our insight community business in Hong Kong last year and Ivy is exactly the sort...

Using Insight Communities with Net Promoter Score

Using Insight Communities with Net Promoter Score

By Paddy Corr · 19 January 2018 · 1 minute read

#GetClose Client Briefing (Hong Kong) Net Promoter Score (NPS) has become part of the fabric of business for many of us. It’s everywhere! Sometimes though, that can feel more like contagion than cure. But don't reach for your hazmat suit just yet. For our first #GetClose client briefing of 2018, we were joined at WeWork in Hong Kong by research...

How to become an insights superhero!

How to become an insights superhero!

By Paddy Corr · 15 December 2017 · 1 minute read

#GetClose Client Briefing (Hong Kong) Being an insights superhero just got easier! That was the message from Peter Harris, APAC Managing Director at Vision Critical, our insight community partner. He joined a packed room of ABN clients for a briefing at our offices in WeWork, Hong Kong. It has never been more important, or more challenging, to build long-term customer...

Office Sweet Office

Office Sweet Office

By Maz Amirahmadi · 14 October 2017 · 2 minute read

We're the Market Research leaders in Asian online Insight Communities. We practise what we preach with our own IC, CloseToYou, powered by our partners at Vision Critical. With a rapidly growing company, it's sometimes hard to hear everyone's opinions and concerns which is why we have our own inhouse surveys to check in with our most important resource...our people. We...

Storytelling and design improves insight communication

Storytelling and design improves insight communication

By Scott Lee · 28 August 2017 · 2 minute read

ABN Impact HK with Barney Yau from Notes Design. You probably know that …over the last 10 years it’s become clear that it is no longer enough to pass on consumer data or to do insightful research. We must communicate findings in a way that sticks. Most would agree, a clear story combined with solid, reliable evidence can help get...

“Breakfast with Insight Leaders” in Seoul, Korea

“Breakfast with Insight Leaders” in Seoul, Korea

By Jane Chin · 23 August 2017 · 2 minute read

Let’s face it...Mondays, let alone Monday mornings, give the blues to most people, hungover from their sweet but too short weekend. What better time to meet, to discuss about the innovative methodology in market research when everyone else is asleep? Here, in Gangnam, the centre of Seoul, experts in marketing and research gathered for a “Breakfast with Insight Leaders” hosted...

ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

By Maz Amirahmadi · 3 August 2017 · 1 minute read

ABN Impact has appointed Miranda Cheung as its Director in Singapore. Ms. Cheung moved to Singapore in 2005 as Managing Director of Synovate and most recently held the position of Chief Client Officer with Ipsos for Asia Pacific, prior to that she led the Ipsos Singapore and Malaysia offices. “Having Miranda join us is fantastic news for ABN Impact as...

How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"

How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"

By Yvonne Goh · 23 June 2017 · 3 minute read

Why are more companies relying less on traditional Market Research and turning to more innovative methods afforded by improving technology? Our client, Nestlé, was featured in a recent Marketing Interactive article, where Tin-tin Siapno, Head of Marketing Communications, was interviewed about how its online insight community - Nestlé Conversations - helped to bring about the gathering of speedier and more...

Jakarta Beauty - from everyday routines to celebrity culture

Jakarta Beauty - from everyday routines to celebrity culture

By Kurt Thompson · 23 June 2017 · 3 minute read

A thing of beauty is a joy for ever: It’s loveliness increases; it will never Pass into nothingness - John Keats (1795 -1821) Natural beauty takes at least two hours in front of a mirror! - Pamela Anderson From classical poetry to pop culture the beauty space is becoming ever more cluttered, complex and competitive. The key to understanding what...