ABN Impact appoints Joe Wheller as Executive Director, Hong Kong

ABN Impact appoints Joe Wheller as Executive Director, Hong Kong

By Scott Lee · 5 November 2018 · 1 minute read

ABN Impact is pleased to announce the appointment of Joe Wheller to the role of Executive Director in Hong Kong. “We are now managing over 30 insight communities on behalf of our clients in Hong Kong,” says ABN Impact Managing Director, Scott Lee. “This is giving our clients unprecedented access to what their customers feel, think, and do, through a...

From Customer Stories to Customer Strategies

From Customer Stories to Customer Strategies

By Mark Alvarez · 24 October 2018 · 1 minute read

It’s easy to collect data in the digital age... But what does the data mean? What’s the human story behind it all? And then, moving from human stories to relevant programs, campaigns and strategies can also be a challenge. Join us on a journey from building insightful stories to delivering business impact…and beyond! Naglo-load...

Walking the Customer Centricity Talk

Walking the Customer Centricity Talk

By Liz Berks · 9 October 2018 · 3 minute read

“We are becoming more Customer Centric”… we hear this phrase all the time, but are we walking the talk? Discover how leading brands in Asia are building a deeper understanding of customer needs in order to improve lifetime value and market share. Learn firsthand how Mandarin Oriental got close to customers to help design and launch a brand appropriate customer...

Liz Berks to the fore in Singapore

Liz Berks to the fore in Singapore

By Maz Amirahmadi · 10 September 2018 · 1 minute read

Very happy to announce that Liz Berks has joined us to head up the Singapore office as Managing Director. As a member of the leadership team at Vision Critical (VC) in Sydney, Liz was well known to us. Liz spent five years at VC and T Garage focusing solely on insight communities and her experience will bring a new dimension...

Ready Steady Go… ABN Impact Philippines is up and away!

Ready Steady Go… ABN Impact Philippines is up and away!

By Maz Amirahmadi (pictured left) · 21 August 2018 · 1 minute read

We’re up and running in the Philippines, our seventh office in the region. The business in Manila will be headed by Managing Director Mark Alvarez (pictured right) who joins us from AXA Philippines. During his time with AXA, Mark set up and led the MyAXA Cafe customer community. The community initiative won the Silver Award at the Efma Accenture Innovation...