ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

By Maz Amirahmadi · 3 August 2017 · 1 minute read

ABN Impact has appointed Miranda Cheung as its Director in Singapore. Ms. Cheung moved to Singapore in 2005 as Managing Director of Synovate and most recently held the position of Chief Client Officer with Ipsos for Asia Pacific, prior to that she led the Ipsos Singapore and Malaysia offices. “Having Miranda join us is fantastic news for ABN Impact as...

How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"

How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"

By Yvonne Goh · 23 June 2017 · 3 minute read

Why are more companies relying less on traditional Market Research and turning to more innovative methods afforded by improving technology? Our client, Nestlé, was featured in a recent Marketing Interactive article, where Tin-tin Siapno, Head of Marketing Communications, was interviewed about how its online insight community - Nestlé Conversations - helped to bring about the gathering of speedier and more...

Jakarta Beauty - from everyday routines to celebrity culture

Jakarta Beauty - from everyday routines to celebrity culture

By Kurt Thompson · 23 June 2017 · 3 minute read

A thing of beauty is a joy for ever: It’s loveliness increases; it will never Pass into nothingness - John Keats (1795 -1821) Natural beauty takes at least two hours in front of a mirror! - Pamela Anderson From classical poetry to pop culture the beauty space is becoming ever more cluttered, complex and competitive. The key to understanding what...

ABN Impact Congratulates Prudential Singapore for Winning Asia Pacific New Community of the Year Award

ABN Impact Congratulates Prudential Singapore for Winning Asia Pacific New Community of the Year Award

By Yvonne Goh · 15 June 2017 · 3 minute read

Prudential Awarded 2017 Asia Pacific New Community of the Year Award by Vision Critical Singapore, 5 June 2017 – Prudential Singapore is honoured to be recognised as one of the leading customer-centric organisations in the region, following its win of the 2017 Asia Pacific New Community of the Year Award by Vision Critical1. The Asia Pacific New Community of the...

The ‘C’ Story Event

The ‘C’ Story Event

By Scott Lee · 2 June 2017 · 3 minute read

A big thank you to all our clients and partners who attended the “C” Story Breakfast Event. The world has changed, consumers are more connected and empowered than ever before. We are all ‘Generation C’ today. Forrester recently reported insights-driven businesses will earn about $400 Billion in 2016; by 2020 they will make over $1.2 Trillion a year, an annual...

What happens when 20 creative individuals get in the same room? The Creative Crew!

What happens when 20 creative individuals get in the same room? The Creative Crew!

By Alvin Rusly · 27 April 2017 · 2 minute read

The world is relentlessly advancing into the digital era, where surveys can be done through a mobile screen in minutes and deployed across continents…but there’s nothing quite like face-to-face co-creation workshops to get the creative juices flowing. As part of a new community initiative we brought together individuals from one of our long-running online insight communities in Indonesia to become...

ABN Impact Indonesia - Breakfast with Insight Leaders

ABN Impact Indonesia - Breakfast with Insight Leaders

By Alvin Rusly · 7 April 2017 · 2 minute read

A Friday morning in March started with a hefty serving of hash browns, sausages, cooked-your-way eggs and delicious breads for ABN Impact Indonesia and an exclusive group of insight generators, users, miners and appreciators. Amongst them, representatives from well-known local and global businesses such as AXA, Indosat, Interlux, Danamon Bank, Biznet and BTPN. The agenda for the morning was exploration...

Member Appreciation Event - Cooking with Midea!

Member Appreciation Event - Cooking with Midea!

By Alvin Rusly · 15 March 2017 · 2 minute read

One of the fundamentals of an insight community is to build relationships with members. And what better way to build relationships than getting together and eating lots and lots of yummy food. So, on a drizzling Sunday morning we invited our most active participants in the Midea community to attend our member appreciation day at a trendy cooking studio in...

How to date your customers (ideas to boost stakeholder engagement)

How to date your customers (ideas to boost stakeholder engagement)

By Jason Ku · 1 March 2017 · 2 minute read

In the world of insights, we are tasked with two main goals: To find the insights and "aha" moments To be heard and impact your organization. Recently, we’ve heard from many of our clients that they want to improve stakeholder engagement and look for new ways to make an impact. Luckily for us, when working with online communities, we have...

Be Daring for the New Year - Bali, 2017

Be Daring for the New Year - Bali, 2017

By Jason Ku · 27 January 2017 · 2 minute read

Happy Chinese New Year everyone! Here’s a quick update on what we’ve been doing. Kicking off 2017, we had a company-wide conference in Bali with all our offices - to see all the new and old faces together once again - now spanning Korea, Hong Kong, China, Thailand, Indonesia and Singapore! While some company conferences may be all work and...