ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

ABN Impact hires former Ipsos head of Singapore and Malaysia Miranda Cheung in Singapore

By Maz Amirahmadi · 3 August 2017 · 1 minute read

ABN Impact has appointed Miranda Cheung as its Director in Singapore. Ms. Cheung moved to Singapore in 2005 as Managing Director of Synovate and most recently held the position of Chief Client Officer with Ipsos for Asia Pacific, prior to that she led the Ipsos Singapore and Malaysia offices. “Having Miranda join us is fantastic news for ABN Impact as...

How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"

How Nestlé cut turnaround times by half using their Insight Community "Nestlé Conversations"

By Yvonne Goh · 23 June 2017 · 3 minute read

Why are more companies relying less on traditional Market Research and turning to more innovative methods afforded by improving technology? Our client, Nestlé, was featured in a recent Marketing Interactive article, where Tin-tin Siapno, Head of Marketing Communications, was interviewed about how its online insight community - Nestlé Conversations - helped to bring about the gathering of speedier and more...

Jakarta Beauty - from everyday routines to celebrity culture

Jakarta Beauty - from everyday routines to celebrity culture

By Kurt Thompson · 23 June 2017 · 3 minute read

A thing of beauty is a joy for ever: It’s loveliness increases; it will never Pass into nothingness - John Keats (1795 -1821) Natural beauty takes at least two hours in front of a mirror! - Pamela Anderson From classical poetry to pop culture the beauty space is becoming ever more cluttered, complex and competitive. The key to understanding what...

ABN Impact Congratulates Prudential Singapore for Winning Asia Pacific New Community of the Year Award

ABN Impact Congratulates Prudential Singapore for Winning Asia Pacific New Community of the Year Award

By Yvonne Goh · 15 June 2017 · 3 minute read

Prudential Awarded 2017 Asia Pacific New Community of the Year Award by Vision Critical Singapore, 5 June 2017 – Prudential Singapore is honoured to be recognised as one of the leading customer-centric organisations in the region, following its win of the 2017 Asia Pacific New Community of the Year Award by Vision Critical1. The Asia Pacific New Community of the...

The ‘C’ Story Event

The ‘C’ Story Event

By Scott Lee · 2 June 2017 · 3 minute read

A big thank you to all our clients and partners who attended the “C” Story Breakfast Event. The world has changed, consumers are more connected and empowered than ever before. We are all ‘Generation C’ today. Forrester recently reported insights-driven businesses will earn about $400 Billion in 2016; by 2020 they will make over $1.2 Trillion a year, an annual...