Event: Why Personas are the Foundation of Customer Centricity

Event: Why Personas are the Foundation of Customer Centricity

By Liz Berks · 31 May 2019 · 7 minute read

“Persona building”, the new buzz phrase in research... Is it something you've wondered about? Interested but don't know where to start? If you want to understand why Personas are important and how it can impact your business, come and join us to explore how Personas help businesses build the foundation of customer centricity and understand customer data on a deeper...

Generations of the Future

Generations of the Future

By Mark Alvarez · 16 May 2019 · 1 minute read

Get Close and Personal with the Gen Alphas and Zentennials This is the time of unprecedented change – a new age where digital hyper-connectivity plays an integral part in the daily lives of the new generations – Alphas and Zentennials. Most brands have started to build their digital infrastructure but missed out on building them around these new generations whose...

Customer Inspired Innovation

Customer Inspired Innovation

By KyungEun Chang · 14 May 2019 · 2 minute read

Being customer centric has never been more critical for business success. But truly understanding customers requires something more than a one off encounter Join us for an inspirational session to hear from cases of… Coway, L'Oréal, AXA, Kimberly Clark and many more… To register, please e-mail kyungeun.chang@abnimpact.com Here's a map to the venue:

What Makes a "Researcher of the Future"?

What Makes a "Researcher of the Future"?

By Scott Lee · 23 April 2019 · 2 minute read

How researchers are developing new skills and ways of working to grow their business impact Interested in market research but don't know where to start or what skills to develop? Want to understand how shifts in Asia are changing what companies expect from researchers and insight teams? Join us to explore the journeys of industry veterans, classic market researchers and...

How to Master Customer Insights for Growth in Asia

How to Master Customer Insights for Growth in Asia

By Scott Lee · 10 April 2019 · 1 minute read

Stories of Transformation from Leading Customer Centric Brands Insight Communities make it easy to validate your ideas with customers through simple surveys and forums. But have you ever wondered what more you could do with members or how leading brands such as Cathay Pacific, L'Oréal and HSBC maximise their insight community? Join us as we bring together industry experts to...

How To Make Your Customers the Centre of Your Brand Strategy

How To Make Your Customers the Centre of Your Brand Strategy

By Kurt Thompson · 27 March 2019 · 1 minute read

HOW DO YOU PUT YOUR CUSTOMERS AT THE CENTRE OF YOUR BRAND STRATEGY? Being customer centric has never been more urgent. But it's easier said than done! Learn from industry leaders how they have engaged with customers to drive insights and utilise technology to cater to customer needs, creating meaningful relationships to increase customer lifetime value. Workshop together with peers...

A Journey into Customer-Centricity

A Journey into Customer-Centricity

By Michael Ellis · 28 February 2019 · 1 minute read

Registration on the day starts at 8.30 am. Lunch will be provided from 12 noon to 1 pm. If you're interested in joining us, please book your space by e-mailing Michael.Ellis@abnimpact.com or completing this registration form: https://goo.gl/forms/MpkcAP8fftCEE9x43

Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2

Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2

By Joe Wheller · 6 November 2018 · 2 minute read

From Beauty to Finance, from Telco to Yoga, over 50 cross-sector insight and marketing professionals gathered together at WeWork Wanchai to join the Insight Talks run by ABN Impact and Vision Critical for a morning of learning and workshops. Looking for impact? We heard Mark Alverez, MD of ABN Impact Philippines, describe how AXA Philippines’ award-winning customer community helped drive...

From Customer Stories to Customer Strategies

From Customer Stories to Customer Strategies

By Mark Alvarez · 24 October 2018 · 1 minute read

It’s easy to collect data in the digital age... But what does the data mean? What’s the human story behind it all? And then, moving from human stories to relevant programs, campaigns and strategies can also be a challenge. Join us on a journey from building insightful stories to delivering business impact…and beyond! Naglo-load...

Walking the Customer Centricity Talk

Walking the Customer Centricity Talk

By Liz Berks · 9 October 2018 · 3 minute read

“We are becoming more Customer Centric”… we hear this phrase all the time, but are we walking the talk? Discover how leading brands in Asia are building a deeper understanding of customer needs in order to improve lifetime value and market share. Learn firsthand how Mandarin Oriental got close to customers to help design and launch a brand appropriate customer...