How to Tell Compelling Consumer Stories: Storytelling & Visualisation

How to Tell Compelling Consumer Stories: Storytelling & Visualisation

By Mark Alvarez · 20 August 2020 · 1 minute read

Presenting consumer research to an audience can be a daunting task. How can I get stakeholders to empathise with the consumer? How can I get the insights to stick? What do I say to get people to listen? Storytelling & visualisation can help you share insights in a way that people personally connect with, remember and feel compelled to act...

Innovation Envy

Innovation Envy

By Mark Alvarez · 11 June 2020 · 2 minute read

Innovation is high on the agenda of many established organizations, yet many struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups. This leads to what we could label as ‘innovation envy’, where larger organizations envy the innovation fast tracks of disruptive newcomers. What drives these successful entrepreneurs?What are the common denominators to their...

The Customer Journey Revolution

The Customer Journey Revolution

By Mark Alvarez · 11 June 2020 · 2 minute read

With consumer expectations rising, and constantly evolving, delivering top customer experience is difficult. How can you retain a finger on the pulse of your consumers and build truly consumer-centred CX solutions? In this webinar, you’ll discover how we translate service design principles and contemporary CX frameworks into flexible customer experience research programs for global brands including Volkswagen. We’ll then take...

Consumers Unmasked

Consumers Unmasked

By Mark Alvarez · 29 April 2020 · 2 minute read

In times of crisis, more than ever, consumers expect brands to listen and adapt to their emerging needs. But for brands to act correctly, they need to understand the new reality in which consumers are living, working and spending. As experts in online consumer research, we’ve put our powerful community platform to use at this unprecedented time, to provide you...

Creative Collaboration in Times of Crisis

Creative Collaboration in Times of Crisis

By Mark Alvarez · 28 April 2020 · 1 minute read

As we currently find ourselves in a highly volatile business environment, the need for creativity in preparation for tomorrow is key. However, unlocking creativity within an organization comes with many challenges. The reality is that 99% of the world’s smartest or most creative people do not work in the same company. The key to success, therefore, lies in sourcing the...

Consumer Collaboration in the Digital Age

Consumer Collaboration in the Digital Age

By Mark Alvarez · 18 March 2020 · 1 minute read

In this rapidly changing business landscape, keeping in touch with customers is more important than ever before. Being out of touch means losing opportunities, or worse still, it can lead to costly mistakes. But in these times, when social distancing is the new normal, engaging customers requires a digital-first approach. With more than 2 decades’ experience in tech-forward market research...

From Pain Points to Gain Points

From Pain Points to Gain Points

By Mark Alvarez · 7 October 2019 · 1 minute read

Addressing Critical Moments and Unlocking Opportunities in a Customer's Journey Mapping the customer journey is increasingly commonplace in customer-centric organizations. But how do we make sure customers (and our businesses) end up seeing the benefits? Join us as we outline a process for actioning customer journey maps. Be inspired by Concepcion Carrier and AXA as our speakers share their own...

Event: Why Personas are the Foundation of Customer Centricity

Event: Why Personas are the Foundation of Customer Centricity

By Liz Berks · 31 May 2019 · 7 minute read

“Persona building”, the new buzz phrase in research... Is it something you've wondered about? Interested but don't know where to start? If you want to understand why Personas are important and how it can impact your business, come and join us to explore how Personas help businesses build the foundation of customer centricity and understand customer data on a deeper...

Generations of the Future

Generations of the Future

By Mark Alvarez · 16 May 2019 · 1 minute read

Get Close and Personal with the Gen Alphas and Zentennials This is the time of unprecedented change – a new age where digital hyper-connectivity plays an integral part in the daily lives of the new generations – Alphas and Zentennials. Most brands have started to build their digital infrastructure but missed out on building them around these new generations whose...

Customer Inspired Innovation

Customer Inspired Innovation

By KyungEun Chang · 14 May 2019 · 2 minute read

Being customer centric has never been more critical for business success. But truly understanding customers requires something more than a one off encounter Join us for an inspirational session to hear from cases of… Coway, L'Oréal, AXA, Kimberly Clark and many more… To register, please e-mail kyungeun.chang@abnimpact.com Here's a map to the venue: