Event: Why Personas are the Foundation of Customer Centricity

Event: Why Personas are the Foundation of Customer Centricity

By Liz Berks · 31 May 2019 · 7 minute read

“Persona building”, the new buzz phrase in research... Is it something you've wondered about? Interested but don't know where to start?

If you want to understand why Personas are important and how it can impact your business, come and join us to explore how Personas help businesses build the foundation of customer centricity and understand customer data on a deeper level. At the event, hear first hand from AIA why they developed Personas and what impact it has on their business.

To register for free, complete the form below!

Date: Tuesday, June 25, 2019


Registration, networking and refreshments served


Intro - Maz Amirahmadi: ABN Impact, CEO



Calvin Lee: AIA, Section Head (Research and Business Intelligence) 
Alfone Chen: AIA, Assistant Manager (Research and Business Intelligence)
"Building the foundation of customer centricity at AIA"


Tea Break


Marcus Lui: Executive Director at DTIA - Design Thinking in Action
"Why personas are important, what are the trends of personas"


Workshop Session  



Close event and networking

Event wrap-up