Consumers Unmasked

Consumers Unmasked

By Mark Alvarez · 29 April 2020 · 2 minute read

In times of crisis, more than ever, consumers expect brands to listen and adapt to their emerging needs. But for brands to act correctly, they need to understand the new reality in which consumers are living, working and spending. As experts in online consumer research, we’ve put our powerful community platform to use at this unprecedented time, to provide you...

Creative Collaboration in Times of Crisis

Creative Collaboration in Times of Crisis

By Mark Alvarez · 28 April 2020 · 1 minute read

As we currently find ourselves in a highly volatile business environment, the need for creativity in preparation for tomorrow is key. However, unlocking creativity within an organization comes with many challenges. The reality is that 99% of the world’s smartest or most creative people do not work in the same company. The key to success, therefore, lies in sourcing the...

Consumer Collaboration in the Digital Age

Consumer Collaboration in the Digital Age

By Mark Alvarez · 18 March 2020 · 1 minute read

In this rapidly changing business landscape, keeping in touch with customers is more important than ever before. Being out of touch means losing opportunities, or worse still, it can lead to costly mistakes. But in these times, when social distancing is the new normal, engaging customers requires a digital-first approach. With more than 2 decades’ experience in tech-forward market research...

From Pain Points to Gain Points

From Pain Points to Gain Points

By Mark Alvarez · 7 October 2019 · 1 minute read

Addressing Critical Moments and Unlocking Opportunities in a Customer's Journey Mapping the customer journey is increasingly commonplace in customer-centric organizations. But how do we make sure customers (and our businesses) end up seeing the benefits? Join us as we outline a process for actioning customer journey maps. Be inspired by Concepcion Carrier and AXA as our speakers share their own...

Event: Why Personas are the Foundation of Customer Centricity

Event: Why Personas are the Foundation of Customer Centricity

By Liz Berks · 31 May 2019 · 7 minute read

“Persona building”, the new buzz phrase in research... Is it something you've wondered about? Interested but don't know where to start? If you want to understand why Personas are important and how it can impact your business, come and join us to explore how Personas help businesses build the foundation of customer centricity and understand customer data on a deeper...

Generations of the Future

Generations of the Future

By Mark Alvarez · 16 May 2019 · 1 minute read

Get Close and Personal with the Gen Alphas and Zentennials This is the time of unprecedented change – a new age where digital hyper-connectivity plays an integral part in the daily lives of the new generations – Alphas and Zentennials. Most brands have started to build their digital infrastructure but missed out on building them around these new generations whose...

Customer Inspired Innovation

Customer Inspired Innovation

By KyungEun Chang · 14 May 2019 · 2 minute read

Being customer centric has never been more critical for business success. But truly understanding customers requires something more than a one off encounter Join us for an inspirational session to hear from cases of… Coway, L'Oréal, AXA, Kimberly Clark and many more… To register, please e-mail kyungeun.chang@abnimpact.com Here's a map to the venue:

What Makes a "Researcher of the Future"?

What Makes a "Researcher of the Future"?

By Scott Lee · 23 April 2019 · 2 minute read

How researchers are developing new skills and ways of working to grow their business impact Interested in market research but don't know where to start or what skills to develop? Want to understand how shifts in Asia are changing what companies expect from researchers and insight teams? Join us to explore the journeys of industry veterans, classic market researchers and...

How to Master Customer Insights for Growth in Asia

How to Master Customer Insights for Growth in Asia

By Scott Lee · 10 April 2019 · 1 minute read

Stories of Transformation from Leading Customer Centric Brands Insight Communities make it easy to validate your ideas with customers through simple surveys and forums. But have you ever wondered what more you could do with members or how leading brands such as Cathay Pacific, L'Oréal and HSBC maximise their insight community? Join us as we bring together industry experts to...

How To Make Your Customers the Centre of Your Brand Strategy

How To Make Your Customers the Centre of Your Brand Strategy

By Kurt Thompson · 27 March 2019 · 1 minute read

HOW DO YOU PUT YOUR CUSTOMERS AT THE CENTRE OF YOUR BRAND STRATEGY? Being customer centric has never been more urgent. But it's easier said than done! Learn from industry leaders how they have engaged with customers to drive insights and utilise technology to cater to customer needs, creating meaningful relationships to increase customer lifetime value. Workshop together with peers...