How to Master Customer Insights for Growth in Asia

How to Master Customer Insights for Growth in Asia

By Scott Lee · 10 April 2019 · 1 minute read

Stories of Transformation from Leading Customer Centric Brands Insight Communities make it easy to validate your ideas with customers through simple surveys and forums. But have you ever wondered what more you could do with members or how leading brands such as Cathay Pacific, L'Oréal and HSBC maximise their insight community? Join us as we bring together industry experts to...

How To Make Your Customers the Centre of Your Brand Strategy

How To Make Your Customers the Centre of Your Brand Strategy

By Kurt Thompson · 27 March 2019 · 1 minute read

HOW DO YOU PUT YOUR CUSTOMERS AT THE CENTRE OF YOUR BRAND STRATEGY? Being customer centric has never been more urgent. But it's easier said than done! Learn from industry leaders how they have engaged with customers to drive insights and utilise technology to cater to customer needs, creating meaningful relationships to increase customer lifetime value. Workshop together with peers...

A Journey into Customer-Centricity

A Journey into Customer-Centricity

By Michael Ellis · 28 February 2019 · 1 minute read

Registration on the day starts at 8.30 am. Lunch will be provided from 12 noon to 1 pm. If you're interested in joining us, please book your space by e-mailing Michael.Ellis@abnimpact.com or completing this registration form: https://goo.gl/forms/MpkcAP8fftCEE9x43

Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2

Community & Fellowship - ABN/VC Insight Talks Hong Kong, November 2

By Joe Wheller · 6 November 2018 · 2 minute read

From Beauty to Finance, from Telco to Yoga, over 50 cross-sector insight and marketing professionals gathered together at WeWork Wanchai to join the Insight Talks run by ABN Impact and Vision Critical for a morning of learning and workshops. Looking for impact? We heard Mark Alverez, MD of ABN Impact Philippines, describe how AXA Philippines’ award-winning customer community helped drive...

From Customer Stories to Customer Strategies

From Customer Stories to Customer Strategies

By Mark Alvarez · 24 October 2018 · 1 minute read

It’s easy to collect data in the digital age... But what does the data mean? What’s the human story behind it all? And then, moving from human stories to relevant programs, campaigns and strategies can also be a challenge. Join us on a journey from building insightful stories to delivering business impact…and beyond! Naglo-load...

Walking the Customer Centricity Talk

Walking the Customer Centricity Talk

By Liz Berks · 9 October 2018 · 3 minute read

“We are becoming more Customer Centric”… we hear this phrase all the time, but are we walking the talk? Discover how leading brands in Asia are building a deeper understanding of customer needs in order to improve lifetime value and market share. Learn firsthand how Mandarin Oriental got close to customers to help design and launch a brand appropriate customer...

Hong Kong clients! Join us for the latest insight community inspirations.

Hong Kong clients! Join us for the latest insight community inspirations.

By Scott Lee · 11 September 2017 · 1 minute read

On 26th September (9:30am), we invite our clients to enjoy an exclusive event at our new Hong Kong offices in WeWork. #GetClose to some of the most innovative ways to use your Insight Community! ABN’s CEO Maz Amirahmadi and Vision Critical’s MD for Asia Pacific Peter Harris will share how leading brands like Prudential, Telstra, Jetstar and Midea are driving...

Insight Communities Networking and Awards Event 2016

Insight Communities Networking and Awards Event 2016

By Scott Lee · 19 September 2016 · 1 minute read

ABN Impact and Vision Critical will be honoring leading brands who have demonstrated the best examples of insight community excellence across Hong Kong. Friday, Sep 23rd, 4:00p.m. - 8:00p.m. Espace Art Gallery, Central, Hong Kong Cocktail Reception and Networking Gallery of Communities Client Award presentations The 'Customer Centricity' Leaders Panel Meeting the Members Please contact Yvonne Goh to register: yvonne.goh@abnimpact.com