InSites Consulting expands into Asia with ABN Impact joining forces

InSites Consulting expands into Asia with ABN Impact joining forces

By Press Release · 10 December 2019 · 3 minute read

10 DECEMBER 2019 – Today, InSites Consulting, one of the world’s most innovative insight agencies (GRIT), announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities. With offices in Bangkok (Thailand), Hong Kong SAR (PRC), Jakarta...

We joined forces with InSites Consulting

We joined forces with InSites Consulting

By Maz Amirahmadi · 10 December 2019 · 2 minute read

Over the past year, we’ve been listening to our clients across Asia and some common themes come up: The C-suite are looking for customer insights to play a greater role in forming strategy… … resulting in greater demand for Personas, Customer Journey Mapping, Innovation, Co-Creation & UX At the same time, there’s a need for faster, more efficient, scalable and...

Have you ever wondered what your Persona is?

Have you ever wondered what your Persona is?

By Maz Amirahmadi · 18 October 2019 · 1 minute read

Well, together with a group of ABNers across the region, we got close and co-created our own ABN Impact workplace Personas. For a bit of fun (and for gender neutrality 😊), we opted to bring them to life as animals… The Friendly Apes The Adventurous Nemos The Careful Cats The Hunting Wolves We also used a 10-part Story-telling framework to...

8 Helpful Hints… for Co-Creation

8 Helpful Hints… for Co-Creation

By Maz Amirahmadi · 30 August 2019 · 7 minute read

This edition of Helpful Hints follows our last post on Customer Journey Mapping (CJM). The outcome of a CJM project is typically a series of “How Might We…” challenges that are designed to overcome customer pain-points. Companies are increasingly using co-creation to find solutions to their customer pain-points. The key principle of co-creation is that ideas are generated with a...

Overcoming three big challenges in landing Personas

Overcoming three big challenges in landing Personas

By Eugene Lim · 25 July 2019 · 5 minute read

Insights, CX and marketing professionals gathered in Singapore at an ABN Impact event to talk all things Persona. Alongside the usual presentation style format, the delegates even "got their hands dirty" in a fun filled exercise where they had to guess the Persona by interviewing real life human beings. Throughout the event, there were three recurring themes in the interactive...

Generation Z and Alphas – 5 Big Insights

Generation Z and Alphas – 5 Big Insights

By Mark Alvarez · 24 July 2019 · 4 minute read

In case you missed the event itself, here are the 5 big insights we took from a gathering of clients who debated the Generations of the Future – Zentennials and Alphas. #1 - Kids are in control Coming from our research, we see how kids are shaping consumer demand as they become ever more influential in the purchase decision at...

5 Helpful Hints… for Customer Journey Mapping

5 Helpful Hints… for Customer Journey Mapping

By Maz Amirahmadi · 21 June 2019 · 6 minute read

Customer Journey Mapping (CJM) is a powerful means to align cross departmental teams towards a future vision of the customer relationship. This article builds on our recent post on creating Personas which is an important first step in any CJM initiative because it helps us understand the human context in which their experience happened. So, here are 5 Helpful Hints...

Masters of Insights, Researchers of the Future

Masters of Insights, Researchers of the Future

By Scott Lee · 24 May 2019 · 6 minute read

21st May 2019, Hong Kong Phew…not just one, but two events in one day! Over 120 Professionals gathered at our breakfast event "How to Master Customer Insights for Growth in Asia" in Causeway Bay to hear how leading brands such as Cathay Pacific, L'Oréal and HSBC are transforming the way they interact with their customers. In the evening, industry experts,...

6 helpful hints… for creating Personas

6 helpful hints… for creating Personas

By Scott Lee · 20 May 2019 · 5 minute read

Creating and developing customer Personas requires creativity, system 2 thinking, and frankly, a fair bit of hard work. So, it’s important there’s impact to the business at the end of it. Here’s our view on how you can make sure you get the impact you’re looking for: #1 - Engage the internal stakeholders early in the process Customer Personas are...

Taking a Journey into Customer Centricity

Taking a Journey into Customer Centricity

By Michael Ellis · 8 April 2019 · 1 minute read

A Journey Into Customer Centricity in Bangkok A fantastic event with over 75 clients from well-known international and Thai companies across various sectors such as Finance, Insurance, Automotive, and Consumer goods, came to hear about how we may better listen to our customers and so make more impactful business decisions. Maz Amirahmadi (CEO) ABN Impact, shared his personal career experience...