InSites Consulting expands into Asia with ABN Impact joining forces

InSites Consulting expands into Asia with ABN Impact joining forces

By Press Release · 10 December 2019 · 3 minute read

10 DECEMBER 2019 – Today, InSites Consulting, one of the world’s most innovative insight agencies (GRIT), announced its acquisition of Asian online insight community innovator ABN Impact. Celebrating its 10th anniversary, ABN Impact has established itself as the reference agency across Asia for delivering continuous customer insights through insight communities. With offices in Bangkok (Thailand), Hong Kong SAR (PRC), Jakarta (Indonesia), Manila (Philippines), Seoul (South Korea), Shanghai (PRC) and Singapore, it offers a broad access to the region for local and global clients. 

Asia accounts for nearly two thirds of global economic growth. The region remains the world’s most dynamic place, being the home to almost 60% of the world population with a median age of just above 30 and leading the pace in many aspects of the digital revolution. Hence, it comes as no surprise that our global clients are investing heavily in the region to drive their global growth ambitions. With the acquisition of ABN Impact, we can further support these clients more effectively and impactfully,” says Kristof De Wulf, co-founder and CEO of InSites Consulting.

The deal with ABN Impact represents the 5th acquisition of InSites Consulting in just 2 years. With ABN Impact joining the group, InSites Consulting becomes +€65 million strong in revenues, uniting 600 people across 17 locations, and takes a big step forward in becoming the world’s leader in driving impact through insight communities. The InSites Consulting group will operate under the brand ABN Impact | InSites Consulting in Asia, while InSites Consulting Australia remains the brand for the Australian market. 

“ABN Impact and InSites Consulting represent a perfect fit on so many levels” says Maz Amirahmadi, CEO of ABN Impact. “Together, we will continue to progress next gen research through insight communities. Our combined strength will spark ever advancing thought leadership around customer experience, innovation and branding. We’re here to empower customers in shaping the future!” 

The strong, seasoned ABN Impact leaders will become managing partners in the InSites Consulting group and take up critical roles in the integrated organization. Maz Amirahmadi, former CEO at ABN Impact, becomes CEO of ABN Impact | InSites Consulting. Scott Lee, former Chief Client Officer at ABN Impact, becomes Senior Client Partner at ABN Impact | InSites Consulting.


Questions? Talk to

Anke Moerdyck
Marketing Manager InSites Consulting
T: +32 9 269 15 16
M: +32 498 62 46 88

Maz Amirahmadi
CEO ABN Impact | InSites Consulting
T: +65 8127 0958
M: +65 9829 4342

Kristof De Wulf
CEO InSites Consulting
T: +32 9 269 15 0


About InSites Consulting

InSites Consulting is a next generation insights agency stretching the boundaries of marketing research since 1997. Being awarded as a top 10 most innovative research agency (GRIT), InSites Consulting is a pioneer in empowering brands to take better and faster decisions with consumer insights at the core. With a team of 600 people across 17 offices (Ghent, Rotterdam, London, New York, Timisoara, Düsseldorf, Sydney, Johannesburg, Paris, Manchester, Singapore, Bangkok, Hong Kong SAR, Jakarta, Manila, Seoul and Shanghai) in 5 continents, we make consumer-centric decision making a reality for more than a third of the world’s best brands such as BBC World, Heineken, IKEA, L’Oréal, Mastercard, Philips, Volkswagen, Uber and Unilever. Our state-of-the-art tools and proprietary platforms allow to get to the right insights and turn these insights into action. At InSites Consulting we get to the right insights better, faster and cheaper.

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