The Race to Get Close Event

The Race to Get Close Event

By Scott Lee · 8 July 2016 · 2 minute read

Dinner and races at the Hong Kong Jockey Club on Wednesday, 6th July


The event was a wonderful chance for us to get close to clients, sharing some of our insight community case studies, whilst understanding the challenges that many of them face in today’s changing business environment.Great to see so many people at the end of season Horseracing event we ran in Hong Kong this week with our technology partner Vision Critical.  We welcomed over 30 clients from a variety of sectors including finance, property, retail, travel, hospitality and entertainment to have a ‘flutter’.

Regardless of sector, the customer experience, digital and big data trend continues to transform businesses in Hong Kong. More clients than ever were seeking to engage people regularly to improve customer experience, deepen loyalty and create great attractions and offers.  Good news for customers!

A big thank you to our client Marcus Lui, Head of Customer Experience and Design at Asia Miles, a star attraction with many clients. His team has been running an insight community for over a year now to deliver insights that are helping to transform Asia Miles into a ‘lifestyle’ programme.

Thank you as well to our client at csl and 1O1O for providing a case study of their communities. Telecommunications providers are working hard to become more customer centric, and together with our partner Vision Critical we have many insight communities in this sector across Asia, including markets such as the Philippines and Indonesia.

As we noted at the event, Jeff Bezos at Amazon used to keep an empty chair in meetings, that executives should consider occupied by their customer, the most important person in the room. Instead of an empty chair with an imaginary customer, we suggested why not create the online equivalent of a conference room full of real customers – that you can go to any time for advice, ideas or feedback.